Petra Parovel at ELLE Beauty Awards 2026: An Evening of Beauty, Entrepreneurship, and Inspiration

In the world of beauty, innovation, and inspiring stories, this year's ELLE Beauty Awards 2026 was one of the most anticipated events on the beauty scene. Among the many distinguished guests, industry experts, and creators was Petra Parovel, founder of SWY, whose presence once again demonstrated that a successful entrepreneurial journey is built on vision, dedication, and a genuine connection with the community.

The event brought together the best products, brands, and individuals from the beauty industry—those who continue to set new standards through quality, innovation, and creativity. A special highlight of the evening was the success of SWY Care, as the SWY Care x La Popsi Lip Balm received the Readers’ Choice Award, a meaningful recognition that reflects the trust and support of the community and its customers.

For Petra Parovel, the evening was more than just a celebration of product success. It was a confirmation that a Slovenian entrepreneurial story can achieve remarkable results when built on authenticity and a deep understanding of its customers’ needs. From her beginnings in the fitness industry to building one of Slovenia’s fastest-growing brands, Petra has proven that a vision can grow into a movement that inspires and connects thousands of women.

ELLE Beauty Awards 2026 provided an opportunity for creators, experts, and entrepreneurs to come together and celebrate the future of the beauty industry. The evening was filled with inspiration, new connections, and stories that reinforced the idea that modern beauty goes beyond appearance—it is rooted in confidence, self-care, and embracing individuality.

The values that Petra Parovel and SWY have championed for years through their products and community perfectly align with today’s understanding of beauty: everything starts with you. That is why Petra’s presence at one of the most prominent beauty events of the year felt both natural and inspiring.

Congratulations to all award winners, organizers, and participants who contributed to making the event a success. And a special congratulations to the entire SWY and SWY Care team, who continue to prove that with dedication, quality, and a genuine approach, a Slovenian brand can achieve extraordinary milestones.

Swy team